Skip to content
Back to profile
InCharacter Agency

Media kit

hello@incharacteragency.com

Chris Keel

Chris Keel

Trades / Home & DIY

Formats
Short Form, Long Form

Chris Keel is a professional joiner, carpenter and content creator specialising in property renovations, construction, home improvements and practical trade education. As the founder of Keel's Joinery & Construction, a Glasgow-based building company, Chris documents real-world projects through his YouTube channel and social media platforms, sharing the techniques, challenges and everyday experiences of working in the construction industry. His content covers everything from fitting internal doors, installing kitchens and constructing timber frameworks to property refurbishments, home extensions and bespoke carpentry projects. Through practical tutorials, behind-the-scenes footage and step-by-step demonstrations, Chris explores professional joinery techniques, essential tools, construction methods and the realities of running a building business. Combining hands-on craftsmanship, humour and informative commentary, his work also highlights apprenticeships, trade skills and opportunities for the next generation of carpenters and joiners.

Channels

  • YouTubeyoutube.com/@keelsjoinery/videos
  • TikToktiktok.com/@keels_joinery
  • Instagraminstagram.com/keelsjoinery/
  • Facebookfacebook.com/keelsjoinery/